Application sent from SocialEU Award page

This application has been sent from the SocialEU Award form page by:

Project manager name and surname: Val Robus
Project manager email:
Project Title: Innovating Tourism Through Popular Culture (OUTPACE)
Project Short Description: Today, many up-and-coming tourism destinations are experiencing rapid growth directly because of their links to popular culture: television, film and music. OUTPACE will harness the power of film induced tourism and popular culture to develop a new highly innovative pedagogy to support the acquisition of transferable, entrepreneurial and digital skills. It will provide HE educators, tourism development stakeholders and the enterprises they work with the knowledge and skills to capitalize on these contemporary growth trends.
Project Short Description: OUTPACE will produce a rise in the number of tourism businesses which develop innovative products & services based on the opportunities afforded by pop culture tourism, thus generating more market-responsive & dynamic regional tourism economies.

We will respond to the needs by pursuing the following objectives;

IO1 Pop Culture Tourism Alliances & Actions Plans bring together tourism and creative/cultural industies stakeholders to analyse regional skills gaps audits, create an action plan and mechanisms for ongoing collaboration.

IO2 Pop Culture Tourism Resource Pack uses narrative text, examples and case studies to introduce tourism , creative industries and cultural heritage stakeholders to the concept of Pop Culture Tourism and its ability to transform regional tourism economies.

IO3 Open Education Resources for Pop Culture Innovators are tools to enable HE, VET and business support organizations to adopt a systematic approach to training learners in the development of innovative and sustainable products and services based on pop culture opportunities.

IO4 Pop Culture Tourism Innovators’ App, gives direct access to training and collective learning for educators, students and entrepreneurs interested in moving into tourism and the digital content for same through creative industries.
Erasmus + Action: KA2 HEI
Project website:
The link to your best social media content:
More elements: We explored pop culture tourism opportunities in the region of the project.
We looked at everything from music videos, to video game locations. We kept a close look at things that were making headlines, such as Star Wars day, Normal People filming, and much more, and we promoted those on our social media channels.

I’m also adding a link to a tweet on my personal twitter account where I have shared the project on numerous occasions and had a great response

Date: December 9, 2021
Time: 12:30 pm
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